Strategies for writing an efficient and optimized press release
The single most important element of your press release is the headline. If you write it the wrong way it will inevitably decrease the effectiveness of your release.
Press release headline is the first thing that search engines are going to analyze. Usually headline is listed first after being indexed, therefore you want to be absolutely sure that you can use it to your advantage. Use a catchy headline that will attract your readers or list vital key points by means of appropriate key words.
What is more, you should make sure that a headline is as short as possible because Google tends to give more attention to keywords that are not surrounded by irrelevant words. Once more, planning is crucial here.
If your aim is to promote a new website then you should include the URL in the headline. If you want to promote a product or service then you should include some keywords.
Certain press release services provide a summary box feature. My advice is to write a short and catchy recap of your press release and use a few of your targeted keywords in it.
Without resorting to spamming techniques you should be able to optimize your press release by using a few of your targeted keywords in both the first and last paragraph. It is also a good idea to include several of them throughout the rest of your release. I recommend a keyword exposure of approximately 2-5% saturation.
One more tip for people promoting a web site. To achieve an optimal result you should typically include your URL about three times within the release.
Tags: how to write press release, media release, news release, press release